Chicago National Bridal Market..

In less than a week we will be traveling to the Chicago National Bridal Market, April 7-9! We have booked the hotel, registered our employees and are all set to go! This trip is mainly focused on buying for the upcoming Bridal Season but we will also be looking at accessories for Prom as well. Two of our employees are going on this trip, Kim English, who is a store owner, and Brooke Alderman who is our intern. This will be an educational and fun trip for the both of them. Since we attend this market twice a year, the trip will be nothing new to us, but it remains exciting each time that we go. One of the designers that we are looking forward to seeing work from the most would have to be Allure Bridal, we carry their line for both seasons compared to alternating it every other. Their gowns are always a big hit in the store and we love the quality service they give us. It's every day that you have a company who maintains their inventory! Things like that just make our selling experience so much easier. Also, we will be attending a Social Media Marketing Seminar to better our knowledge in this area that is so vastly growing. We want to make sure that we are giving our viewers all that they need in way that they'll enjoy.

Anyhow, there will plenty of pictures to come in the next week or so and maybe a video or two here and there from the Windy City!

xoxo,
Formal Affairs